Hisense launches UR9, its first premium RGB MiniLED TV with 180Hz refresh rate
Hisense has released the UR9, its latest premium RGB MiniLED television, featuring 4K resolution, a 180Hz refresh rate, and advanced HDR support. The TV includes AI-powered features like Google Gemini voice assistant and targets gamers and home theater systems with low input lag and AMD Freesync. However, its high price and minor blooming issues have drawn criticism.
Editor, Lazyfounder
Premium display and gaming features
The Hisense UR9 is a 2026 RGB MiniLED TV with 4K resolution and a refresh rate of up to 180Hz, designed to compete with high-end gaming televisions. According to TechRadar, the UR9 supports advanced HDR formats, including Dolby Vision 2 and Dolby Atmos, and achieves a brightness of 4,370 nits for a 10% window in HDR Filmmaker Mode.
The TV includes AMD Freesync and a USB-C port with DisplayPort support, making it suitable for gaming and high-refresh-rate content. Its RGB LED technology, first introduced at CES 2025, enables a wider color range and higher brightness compared to traditional MiniLED TVs, though it also contributes to its premium price.
AI and smart home integration
The UR9 comes with Google Gemini, an AI-powered voice assistant that allows hands-free control and conversational interactions. The assistant offers multiple timbres and integrates with the Google TV interface, though TechRadar notes it requires further fine-tuning.
The TV also supports Apple HomeKit and Amazon Alexa, expanding its compatibility with smart home ecosystems. Connectivity features include Wi-Fi 6E for faster internet speeds.
Pricing, availability, and reception
The Hisense UR9 is priced at $3,499.99 for the 65-inch model at MSRP, with discounts available through retailers like Best Buy. While the TV is praised for its color accuracy and brightness, reviewers have pointed out minor blooming issues and its high cost compared to non-RGB LED alternatives.
The UR9 is available in the US, UK, and Australia, positioning it as a direct competitor to premium models from LG, Samsung, and TCL.
What this means
Lazyfounder analysis — our interpretation, not reported fact.
The Hisense UR9 represents a push into the high-end TV market, leveraging RGB MiniLED technology to differentiate itself from competitors. For founders and operators in the consumer electronics space, the UR9’s launch signals the growing importance of AI-driven features and high-refresh-rate displays in premium products. Its pricing and performance also highlight the challenges of balancing innovation with affordability, particularly in a segment dominated by established players like LG and Samsung. The integration of Google Gemini and smart home ecosystems reflects a broader trend toward seamless, voice-controlled user experiences, which could influence product development strategies across the industry.
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Sources
- TechRadar · 2026-11-04
'A great showcase for all that RGB LED TVs have to offer': the Hisense UR9 delivers impressive performance, especially with its colors, but comes at a high price
This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.
About the author
Editor, Lazyfounder
Tarun Mottlia edits LazyFounders, covering Indian startups, funding rounds, AI and product launches. Every story on the site is AI-assisted and checked against its cited sources before publication.
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