LG’s 48-inch OLED TVs discounted for gamers ahead of GTA 6

LG’s 48-inch OLED TVs, the B6 and C5 models, are being touted as ideal choices for gamers ahead of the GTA 6 release. Both models are discounted in the US and UK, offering gaming-optimized features like 4K 120Hz/144Hz support, HDMI 2.1 ports, and low input lag. TechRadar has also named the LG C6, Sony Bravia 7 II, and Samsung S95H/S99H as the top three TVs of 2026 so far.

Discounted LG OLED TVs target gamers ahead of GTA 6

Two of LG’s 48-inch OLED TVs, the B6 and C5 models, are being recommended as ideal choices for gamers ahead of the release of GTA 6. According to TechRadar, these models are currently discounted in the US and UK markets.

In the US, the LG B6 is priced at $699.99 at Best Buy, down from its original price of $1,199.99. The TV features four HDMI 2.1 ports, 4K 120Hz support, full variable refresh rate (VRR), Dolby Vision gaming, and auto low-latency mode (ALLM). It also boasts a measured input lag of 8.9ms and is reportedly 150 nits brighter than its predecessor, the B5.

In the UK, the LG C5 is available for £799 at Crampton & Moore. This model supports 4K 144Hz, full VRR, ALLM, and Dolby Vision gaming, with four HDMI 2.1 ports. It has a measured input lag of 9.2ms and was previously recognized as one of 2025’s best TVs by TechRadar.

Both models are praised for their smooth performance in fast-paced games like Battlefield V, as well as their brightness and picture quality for movies and general gaming.

TechRadar’s top TVs of 2026

TechRadar’s TV reviewer has highlighted three models as the best tested in 2026 so far: the LG C6, Sony Bravia 7 II, and Samsung S95H/S99H.

The LG C6 is described as the best overall TV of 2026, offering strong value for money, bright colors, and impressive contrast. It is particularly praised for its gaming features, including a full suite of HDMI 2.1 ports, 4K 144Hz support, and a brightness boost over its predecessor, the C5. The TV’s motion handling and performance in films like The Batman and animations like Elemental were also highlighted.

The Sony Bravia 7 II is noted for its excellent black tones, vibrant color reproduction, and low input lag of 10.4ms. It is positioned as a strong competitor to OLED TVs, with performance optimized for both movies and gaming.

The Samsung S95H/S99H models are recognized for their picture quality, vibrant colors, and powerful contrast, making them ideal for movies like The Batman and Alien: Romulus. They feature four HDMI 2.1 ports, 4K 165Hz support, full VRR, HDR10+ gaming, and a 9.5ms input lag.

Gaming features take center stage

The latest TV models from LG, Sony, and Samsung are increasingly emphasizing gaming-specific features. These include HDMI 2.1 ports for higher refresh rates, VRR to reduce screen tearing, ALLM for automatic low-latency mode switching, and low input lag for responsive gameplay.

TechRadar’s testing found that the LG B6 and C5 delivered smooth performance in demanding games like Battlefield V, while the LG C6 and Samsung S95H/S99H were praised for their handling of fast-paced action and vibrant visuals. The Sony Bravia 7 II, though not an OLED, was noted for its competitive input lag and color accuracy, making it a versatile option for gamers.

The trend reflects a broader shift in the consumer electronics market, where gaming is becoming a primary use case for premium TVs, alongside traditional home entertainment.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

For founders and operators in the consumer electronics or gaming space, this story highlights a key trend: premium TVs are increasingly being marketed as gaming-centric devices, not just home entertainment systems. The discounts on LG’s OLED models suggest retailers are betting on the upcoming GTA 6 release to drive sales, which could be a playbook for other hardware companies targeting gamers.

The standout here is the emphasis on gaming-specific features like HDMI 2.1, VRR, and low input lag—once niche but now table stakes for high-end TVs. This shift reflects how gaming has become a primary use case for premium displays, potentially influencing product roadmaps for hardware startups. If you’re building in this space, it’s worth noting how brands like LG, Sony, and Samsung are leaning into gaming as a differentiator, rather than just raw specs like brightness or color accuracy.

Key takeaways

• LG’s 48-inch OLED TVs (B6 and C5) are discounted ahead of GTA 6’s release, targeting gamers in the US and UK.
• The LG B6 and C5 offer gaming-optimized features like 4K 120Hz/144Hz support, VRR, ALLM, and Dolby Vision.
• TechRadar named the LG C6, Sony Bravia 7 II, and Samsung S95H/S99H as the top three TVs of 2026 so far, praising their gaming and picture performance.
• Input lag on these models ranges from 8.9ms to 10.4ms, making them competitive for fast-paced gaming.
• Amazon Prime Day deals are driving discounts across electronics, including TVs and gaming hardware.

FAQ

What are the key features of the LG B6 and C5 OLED TVs?

The LG B6 and C5 models feature 4K resolution, HDMI 2.1 ports, support for 120Hz or 144Hz refresh rates, VRR, ALLM, and Dolby Vision gaming. They also have low input lag (8.9ms for the B6 and 9.2ms for the C5) and are optimized for both gaming and movie viewing.

Why are these TVs being recommended for GTA 6?

These TVs are being marketed to gamers ahead of GTA 6 because of their gaming-specific features, such as low input lag, high refresh rates, and VRR, which are ideal for fast-paced and graphically demanding games.

How do the LG C6, Sony Bravia 7 II, and Samsung S95H/S99H compare?

According to TechRadar, the LG C6 is the best overall TV of 2026, offering strong value for money and brightness. The Sony Bravia 7 II excels in color reproduction and black tones, while the Samsung S95H/S99H is praised for its vibrant colors and contrast, making all three ideal for gaming and movies.

Are there any other discounts on gaming hardware during Amazon Prime Day?

Yes, Amazon Prime Day deals have resulted in discounts on a range of electronics, including TVs, headphones, and other gaming hardware. For example, Anker’s Soundcore Q20i noise-canceling headphones are available at their lowest price of 2026.

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