Apple launches M6-powered 24-inch iMac and 14-inch MacBook Pro with Wi-Fi 7

Apple has introduced a 24-inch iMac and an entry-level 14-inch MacBook Pro, both equipped with its M6 chip and retaining the same prices as their predecessors. The devices include upgrades like Wi-Fi 7, Bluetooth 6, and significantly faster AI and graphics performance. Pre-orders begin on October 28, with general availability set for November 6.

Tarun Mottlia

Editor, Lazyfounder

Published Oct 28, 20263 min read

Image: Bruce Kun on via source

New devices and pricing

Apple has released a 24-inch iMac and an entry-level 14-inch MacBook Pro, both powered by the M6 chip. The iMac is available in two configurations: a 10-core CPU/GPU model starting at $1,499 and a 12-core CPU/GPU model starting at $1,699. The 14-inch MacBook Pro remains priced at $1,999, matching the cost of the previous generation.

Pre-orders for both devices open on October 28, with shipping scheduled to begin on November 6. The launch coincides with Apple’s "Pro and Tell" event, where the company is also expected to reveal its first touchscreen MacBook Pro.

Performance and hardware upgrades

The M6 chip delivers a fivefold increase in on-device AI performance compared to the M4 chip, according to Apple. The 14-inch MacBook Pro also features 30% faster graphics than its predecessor, alongside improvements in SSD read and write speeds and battery charging.

Both devices include Wi-Fi 7 and Bluetooth 6 for faster wireless connectivity. The iMac retains its 24-inch 4.5K retina display with 500 nits of brightness and adds color options like purple, orange, and yellow. It supports up to 24GB of RAM and 2TB of storage, along with four Thunderbolt 4 ports.

Future chip plans and broader product roadmap

Apple is not releasing high-end M6 Pro or Max chips with this update. Instead, it plans to introduce M7 Pro and Max versions in 2027, aligning with a broader Mac overhaul. The company will continue selling existing MacBook Pro models with M5 Pro and M5 Max chips for now.

In addition to the touchscreen MacBook Pro, Apple is reportedly developing a new MacBook Air and a MacBook Neo for release in the first half of 2027. The M6 chip first appeared in the Mac mini, which was updated in September.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Apple’s latest hardware refresh signals a strategic focus on balancing performance and affordability. By keeping prices unchanged despite inflationary pressures—such as rising memory costs cited earlier this year—Apple is reinforcing its commitment to accessibility in its consumer lineup. The M6 chip’s emphasis on AI performance and wireless upgrades like Wi-Fi 7 aligns with broader industry shifts toward more capable, connected devices.

For startups and operators, these updates highlight two key trends: the growing importance of on-device AI for consumer products and the role of hardware differentiation in a saturated market. The decision to skip high-end M6 variants in favor of M7 Pro and Max chips in 2027 also suggests Apple sees more value in incremental upgrades for its premium segment, a model other hardware companies may study or adapt.

Sources

The Next Web · 2026-10-27
Apple puts its M6 chip in a new iMac and entry-level MacBook Pro
Mashable · 2026-10-27
Apple's new M6 iMac is a powerful and colorful all-in-one computer

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