Moms Home hits ₹10 Cr quick commerce revenue in FY26, raises ₹5 Cr Pre-Series A
Moms Home, a Jaipur-based baby essentials brand, has scaled its quick commerce revenue to ₹10 Cr in FY26, constituting nearly 30% of its annual revenue. The company also secured more than ₹5 Cr in Pre-Series A funding from Mistry Ventures as it expands its presence on platforms like Blinkit, Zepto, and Swiggy Instamart.
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Quick commerce drives 30% of revenue
Moms Home, a Jaipur-based brand specializing in organic cotton and bamboo-based baby essentials for children up to five years old, reported ₹10 Cr in revenue from quick commerce platforms in FY26. This channel now accounts for nearly 30% of its ₹35 Cr annual revenue, up from about ₹1 Cr in FY25.
The company sells approximately 45,000 kits monthly on quick commerce platforms, with monthly sales approaching ₹5 Cr. Its assortment on these platforms is priced between ₹699 and ₹1,500, with an average order value of ₹900, higher than the ₹700 average on traditional ecommerce.
Moms Home is available in 80 cities on Blinkit, 40 on Swiggy Instamart, and 20-25 on Zepto, with a focus on Tier II and III markets. The company aims to increase quick commerce’s contribution to 50% of total revenue within the next 15-18 months.
Margins and profitability
Moms Home’s contribution margins on quick commerce declined from 20-25% to 10-15% as the business scaled. Despite this, the company reported a ₹29 Lakh profit after tax in FY25 and is EBITDA-positive at around 5% in FY26.
The brand’s rapid growth on quick commerce platforms has been supported by adjustments in packaging, inventory, and product assortment to suit the channel’s requirements. However, only 10-15% of quick commerce sales come from customers discovering the brand directly on platforms without prior familiarity.
Funding and growth plans
Moms Home raised more than ₹5 Cr in a Pre-Series A round led by Mistry Ventures. The company is also in discussions to raise another $3 Mn to fuel further expansion.
The brand gained visibility after receiving a ₹75 Lakh investment offer from investor Vineeta Singh on Shark Tank India in 2025. Moms Home was founded in 2018 by Kumar Vaibhav and Bhupendra Agrawal, initially building its presence on ecommerce marketplaces like Amazon, where its bamboo muslin swaddle garnered around 10,000 customer ratings.
What this means
Lazyfounder analysis — our interpretation, not reported fact.
Moms Home’s rapid growth on quick commerce platforms demonstrates how D2C brands in niche categories like baby essentials can leverage instant delivery networks to scale revenue. The shift toward quick commerce has required trade-offs, such as lower contribution margins and reliance on existing brand awareness rather than platform-driven discovery. For founders, this case highlights the importance of adapting product assortment, packaging, and inventory strategies to meet the operational demands of quick commerce while balancing profitability. The brand’s focus on Tier II and III markets also signals an opportunity for D2C players to tap into underserved geographies beyond metros.
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Sources
- Inc42 · 2026-10-28
How Moms Home Built A ₹10 Cr Quick Commerce Business
This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.
About the author
Editor, Lazyfounder
Tarun Mottlia edits LazyFounders, covering Indian startups, funding rounds, AI and product launches. Every story on the site is AI-assisted and checked against its cited sources before publication.
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