Myntra news
Myntra appears in 8 stories we have published between August 2026 and October 2026, mostly in our Business and Technology coverage. It is most often reported alongside Flipkart, Cleartrip and Swiggy.
Latest development
Indian D2C brands bet on experiential retail to stand out
Direct-to-consumer (D2C) brands in India are increasingly adopting experiential retail to transform physical stores into immersive brand experiences. While this approach helps differentiate brands and engage customers, it also comes with higher costs, execution challenges, and the need to balance creativity with functionality.
27 October 2026
Covered alongside

Indian D2C brands bet on experiential retail to stand out
Indian D2C brands like Comet, Gully Labs, and Broadway are investing in experiential retail to create immersive brand experiences, despite high costs…
%2Fentrackr%2Fmedia%2Fmedia_files%2F2026%2F10%2F19%2Fmyntra-2026-10-19-17-48-33.png&w=3840&q=75)
Myntra’s revenue declines 13.5% in FY26 as logistics revenue plummets
Flipkart-owned Myntra saw operating revenue fall 13.5% to Rs 5,242.5 crore in FY26, with a net loss of Rs 579.4 crore.

Flipkart Big Billion Days 2026: Sale begins October 9 with jobs, quick commerce, and travel deals
Flipkart’s Big Billion Days 2026 starts on October 9, featuring over 150M products, 2.5L jobs, and expanded supply chain reach.

Myntra Tech Threads 2026 showcases AI tools and creator-led commerce for brands
Myntra’s flagship event, Tech Threads 2026, showcased tech-led innovations in fashion ecommerce, including AI personalization, hyperlocal delivery, and creator…

Lessons from Subrata Mitra on Building Enduring Indian Startups
Discover the lessons Subrata Mitra, co-founder of Accel India, shares on building enduring Indian startups. Learn about the importance of resilience and adaptability.

Myntra builds career pathways for women in tech beyond hiring
Myntra’s initiatives like Phoenix and Ascend focus on long-term career growth for women in tech, not just hiring. Here’s how they work and why it matters.

Accel raises $550 million for ninth India fund targeting AI and deeptech
Accel’s ninth India-focused fund raises $550 million as part of a $3.5 billion global raise, targeting early-stage AI and deeptech startups.

Flipkart Deepens Partnership with Tamil Nadu Government for Digital Commerce Expansion
Flipkart is deepening its partnership with Tamil Nadu government for digital commerce, technology infrastructure, and supply-chain operations. Explore the impact on local businesses and the state's economy.
