Nike news
Nike appears in 4 stories we have published between August 2026 and October 2026, mostly in our Business coverage. It is most often reported alongside Adidas, Converse and eBay.
Latest development
Nike’s Market Dominance Fades as Rivals Gain Ground
Nike, once the undisputed leader in sportswear, is grappling with a 75% stock price decline, the loss of high-profile athletes, and a weakened financial outlook. Strategic missteps and fierce competition have allowed rivals to challenge its dominance, while its turnaround plan seeks to cut costs and revive innovation.
2 October 2026
Covered alongside
Nike’s Market Dominance Fades as Rivals Gain Ground
Nike’s stock has fallen 75% over five years, losing high-profile athletes and market share to rivals like On and Adidas. Can its turnaround plan revive growth?
Nike Rolls Out Discounts and New Collections Amid Strategic Reset
Nike is offering up to 30% off in September 2026, alongside new collections and targeted discounts. How the brand is rebuilding after a challenging 2024.
Five books that reframe failure as a path to success
YourStory highlights five books that examine how setbacks, mistakes, and persistence contribute to long-term achievement and resilience.
Jalandhar’s sports goods industry loses export dominance to Chinese automation
Jalandhar, once India’s hub for sports goods exports, now holds just 35% of the market as Chinese automation and lower costs reshape global manufacturing.