Adidas news
Adidas appears in 3 stories we have published between August 2026 and October 2026, mostly in our Business and Product coverage. It is most often reported alongside Nike, Converse and eBay.
Latest development
Nike’s Market Dominance Fades as Rivals Gain Ground
Nike, once the undisputed leader in sportswear, is grappling with a 75% stock price decline, the loss of high-profile athletes, and a weakened financial outlook. Strategic missteps and fierce competition have allowed rivals to challenge its dominance, while its turnaround plan seeks to cut costs and revive innovation.
2 October 2026
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Nike’s Market Dominance Fades as Rivals Gain Ground
Nike’s stock has fallen 75% over five years, losing high-profile athletes and market share to rivals like On and Adidas. Can its turnaround plan revive growth?

Adidas and Pokémon Launch Limited-Edition Sneaker Collection
Adidas collaborates with Pokémon on a limited-edition sneaker collection featuring bold designs. Prices range from $60 to $180, available at Adidas, Foot Locker, and Sole Play.

Jalandhar’s sports goods industry loses export dominance to Chinese automation
Jalandhar, once India’s hub for sports goods exports, now holds just 35% of the market as Chinese automation and lower costs reshape global manufacturing.
