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Adidas news

Adidas appears in 3 stories we have published between August 2026 and October 2026, mostly in our Business and Product coverage. It is most often reported alongside Nike, Converse and eBay.

Latest development

Nike’s Market Dominance Fades as Rivals Gain Ground

Nike, once the undisputed leader in sportswear, is grappling with a 75% stock price decline, the loss of high-profile athletes, and a weakened financial outlook. Strategic missteps and fierce competition have allowed rivals to challenge its dominance, while its turnaround plan seeks to cut costs and revive innovation.

2 October 2026

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