Virat Kohli’s One8 Sports merges with Agilitas Sports, raising stake to 6.4%
Virat Kohli’s sportswear brand, One8 Sports, has merged with Agilitas Sports, increasing Kohli’s ownership stake in Agilitas from 1.4% to 6.4%. The merger, approved by the Mumbai bench of the National Company Law Tribunal, aims to expand Agilitas’ capabilities and market reach.
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Merger details and approval
The Mumbai bench of the National Company Law Tribunal (NCLT) approved the merger of One8 Sports Pvt Ltd with Agilitas Sports. The merger consolidates Virat Kohli’s sportswear brand, One8 Sports, under Agilitas Sports, a company co-founded by former Puma India and South-East Asia Managing Director Abhishek Ganguly.
Agilitas Sports had previously acquired Mochiko Shoes, India’s largest domestic sports footwear manufacturer, in 2023 for an undisclosed amount. The merger is expected to strengthen Agilitas’ capabilities in product development, design, research and development, manufacturing, and retail.
Ownership changes and investments
Virat Kohli’s ownership stake in Agilitas Sports rose from 1.4% to 6.4% following the merger. Kohli had invested ₹40 crore in Agilitas Sports earlier in 2025, valuing the company at ₹3,100 crore. Actor Anushka Sharma also invested ₹15.78 crore at the same valuation.
Before the merger, Kohli held 944,400 shares in Agilitas Sports. He will remain co-founder of One8 Sports and continue to be involved in building the brand alongside Ganguly and Sharma.
Market performance and expansion plans
One8 Sports launched its flagship Seam XVIII Signature sneaker in June 2025, priced at ₹9,230. The initial release sold 1.5 lakh pairs within the first 24 hours, signaling strong demand.
With the backing of Agilitas, One8 plans to expand into new markets, including the US, UK, Canada, Australia, and New Zealand. The merger is expected to help One8 scale into additional sporting categories and position it as a global Indian sportswear brand.
What this means
Lazyfounder analysis — our interpretation, not reported fact.
This merger signals a growing trend of celebrity-backed sportswear brands in India leveraging professional expertise—such as Agilitas’ leadership with Puma’s regional experience—to scale domestically and internationally. For founders and operators, the deal highlights how strategic mergers can combine star power with manufacturing and retail capabilities to compete in crowded markets like footwear and apparel. The rapid sell-out of One8’s initial release also underscores the commercial potential of athlete-driven branding, even in premium segments.
Related on Lazyfounder
Sources
- Mint (Technology) · 2026-10-31
Virat Kohli takes big leap in Agilitas Sports stakes after One8 merger; what it means for both companies? Full details
This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.
About the author
Editor, Lazyfounder
Tarun Mottlia edits LazyFounders, covering Indian startups, funding rounds, AI and product launches. Every story on the site is AI-assisted and checked against its cited sources before publication.
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