What Udaan does: B2B ecommerce platform for manufacturers and retailers

What Udaan does

Udaan is a B2B ecommerce marketplace founded in 2016. According to Inc42, it connects manufacturers, wholesalers, traders, and retailers across multiple categories, including fast-moving consumer goods (FMCG) and electronics. The platform is operated by Hiveloop Technology Private Limited.

Data and intelligence provided

Inc42’s profile of Udaan compiles publicly available data from statutory filings, proprietary research, and third-party datasets. The information includes funding history, financial performance, ownership details, acquisitions, and regulatory filings. The platform also tracks live business signals such as leadership changes and hiring momentum, updating datasets within 24 hours of confirmation, as reported by Inc42.

Purpose of the profile

The profile is presented as a consolidated intelligence tool for stakeholders, including investors, competitors, and industry analysts. Inc42 states that the data is provided "as is," with a disclaimer advising users to conduct their own due diligence before acting on it.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Udaan’s profile as a B2B ecommerce marketplace highlights the scale and complexity of operating a full-stack platform for manufacturers, wholesalers, and retailers. For founders and operators, this serves as a reference point for how large players structure their data, funding, and investor relations. It also signals the importance of transparent, audited financial and operational intelligence in attracting and retaining institutional backers. While the source does not disclose recent performance or strategic shifts, the existence of structured datasets suggests that competitors or peers in the B2B space may need to adopt similar practices to remain credible to investors.