Key Assets: Gurgaon-based consultancy for luxury real estate

What Key Assets does

Key Assets is a real estate consultancy based in Gurgaon, Haryana, specializing in high-end residential and commercial property solutions. According to YourStory, the company targets premium developments in prime locations and caters to buyers looking for luxury apartments and commercial spaces.

The company operates on a business-to-consumer (B2C) model, earning commissions on transactions. It focuses on upper-middle and high-income users aged between 18 and 60, primarily in India.

Founding and operations

Key Assets was founded in 2025 and is headquartered in Gurgaon, Haryana. YourStory reports that the company has fewer than 10 employees, with YK Chauhan listed as part of its core team.

The consultancy positions itself as a trusted partner for buyers seeking premium properties, offering assistance in identifying and securing deals at competitive prices.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Key Assets represents a niche but competitive segment in India’s real estate market, particularly in Gurgaon’s luxury property space. Founders and operators in the real estate or proptech sectors may see it as a peer targeting affluent buyers, which could influence how they position their own offerings or explore potential collaborations. The company’s focus on high-income segments also signals the demand for tailored services in this segment.