PowerUp Money raises $10M to expand AI-led wealth management

PowerUp Money, a Bengaluru-based wealthtech startup, has raised $10 million (₹95 Cr) in a funding round led by Flourish Ventures. The funds will support the expansion of its AI-driven wealth management services and the development of personalized financial planning solutions for Indian investors.

Tarun Mottlia

Editor, Lazyfounder

Published Nov 3, 20263 min read

PowerUp Money raises $10M to expand AI-led wealth management — Image: Inc42 via source

30 SEC SUMMARY

PowerUp Money, a Bengaluru-based wealthtech startup, raised $10 million (₹95 Cr) in a funding round led by Flourish Ventures.
The funds will be used to expand AI-led wealth management services and develop personalized financial planning solutions.
The startup serves over 1.5 million customers and tracks mutual fund portfolios worth ₹2.5 lakh crore.
PowerUp Money’s managed wealth advisory service, Infinite, has nearly ₹500 Cr in assets under management.

Funding details and investors

Bengaluru-based wealthtech startup PowerUp Money has raised $10 million (₹95 Cr) in a funding round led by Flourish Ventures. Existing investors, including Peak XV Partners, Accel, Blume Ventures, Kae Capital, 8i Ventures, and DeVC, also participated in the round. The capital will be used to expand the startup’s AI-led wealth management services and develop personalized financial planning solutions for Indian investors.

AI-driven products and customer base

PowerUp Money offers a subscription service, PowerUp Elite, which has over 100,000 paid members. The startup recently launched Elite Prime, an end-to-end digital wealth advisory platform featuring an AI wealth coach. Elite Prime tailors recommendations based on users’ financial goals, risk profiles, and existing portfolios.

The startup also operates Infinite, a managed wealth advisory service targeting investors seeking hands-on financial support. Infinite combines personalized financial planning, multi-asset allocation, goal-based strategies, and dedicated adviser support. According to the company, Infinite has reached nearly ₹500 Cr in assets under management (AUM) within nine months of its launch.

Market reach and founder background

PowerUp Money claims a customer base of over 1.5 million, with users tracking mutual fund portfolios worth ₹2.5 lakh crore on its platform. The startup was launched in 2025 to help customers manage their mutual fund investments.

Founder and CEO Prateek Jindal previously cofounded Uni Cards, a fintech startup. Jindal stated that a significant portion of the new funding will be allocated to building an AI-powered wealth manager for personalized financial planning.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

PowerUp Money’s funding round signals growing investor confidence in AI-driven wealth management, particularly in India’s retail investor market. For founders and operators, this underscores the potential of hyper-personalized, tech-enabled financial advisory services—especially those leveraging AI to scale advice traditionally reserved for high-net-worth individuals.

The startup’s rapid growth (₹2.5 lakh crore in tracked portfolios and ₹500 Cr in AUM within nine months for Infinite) also highlights demand for accessible, data-backed wealth solutions. Competitors in wealthtech or fintech may need to evaluate how AI can enhance their own advisory or subscription models, as PowerUp Money’s Elite Prime and Infinite offerings show traction with both mass-market and hands-on investors.

Key takeaways

Flourish Ventures’ leadership and participation from existing investors like Peak XV Partners and Accel validate the AI-led wealth management model in India.
PowerUp Money’s ₹500 Cr AUM for Infinite within nine months suggests strong product-market fit for managed advisory services in the retail segment.
The focus on AI-powered personalization could pressure incumbents to accelerate their own tech integrations or risk losing relevance.

Sources

Inc42 · 2026-11-02
PowerUp Money Raises $10 Mn To Expand Services

This story is an original summary drafted with AI by Lazyfounder from the reporting listed above and checked by automated validation. Facts are attributed to their original publishers; sections marked as analysis are Lazyfounder's. Where a source is in another language, facts were machine-translated and quotations are reported, not reproduced. Read the original coverage via the links, and see our AI policy and corrections policy.

About the author