OBSESS raises Rs 3 crore in angel funding to integrate India’s fitness industry

Funding details

OBSESS, a Noida-based startup, has secured Rs 3 crore in an angel funding round. The round was led by Pushpendra Singh, co-founder of Centricity, alongside investors Amit Goel and Harshit Vij. According to Entrackr, the funds will be used to expand partnerships, grow the startup’s ecosystem, and build a connected fitness experience using technology.

Platform and market approach

Founded in March 2026 by Tushar Sharma and Yash Kumar, OBSESS aims to address fragmentation in India’s fitness and wellness industry by integrating gyms, sports facilities, trainers, nutrition solutions, and fitness products into a single platform. The startup operates three key products:

Obsess Play Partner, which allows users to discover and book sports venues while earning rewards through a feature called Obsess Coins; Obsess Gym Partner, designed for fitness centers; and Obsess Event Partner, which provides ticketing, registration, and participant management for sporting events such as marathons and cycling competitions.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

OBSESS’s Rs 3 crore angel round highlights a growing trend of investor interest in technology-driven solutions that unify fragmented markets. For founders in fitness, wellness, or adjacent sectors, this deal suggests that integrated platforms—those connecting venues, events, and services—are gaining traction. The involvement of Pushpendra Singh, a co-founder of Centricity, adds credibility to OBSESS’s approach, signaling that investors may increasingly back niche marketplaces with clear scalability.

For operators, OBSESS’s focus on múltiplos revenue streams (booking fees, event management, partnerships) could serve as a model for startups looking to monetize beyond subscriptions or ads. However, the challenge remains execution: India’s fitness industry is crowded, and success will depend on how well OBSESS can differentiate itself through technology, user experience, or exclusive partnerships.

Key takeaways

• This funding validates the demand for integrated fitness platforms, which could inspire similar models in other fragmented industries like healthcare or education.
• OBSESS’s multi-platform approach (venues, gyms, events) positions it as a potential competitor to existing fitness aggregators—founders in this space may need to innovate to stay ahead.
• Investor participation from Centricity’s co-founder suggests confidence in OBSESS’s scalability, which could encourage other angel investors to explore niche marketplaces.

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