Pernia's Pop-Up Shop: Bootstrapped D2C luxury fashion brand in Mumbai

Pernia's Pop-Up Shop, operated by Psl Retail Private Limited, is a bootstrapped ecommerce brand specializing in luxury fashion. Based in Mumbai, it curates designer apparel, jewellery, and accessories from over 500 Indian designers and has reported significant revenue growth in recent years.

Tarun Mottlia

Editor, Lazyfounder

Published Sep 2, 2026Updated Oct 22, 20261 min read

What the company does

Pernia's Pop-Up Shop is a direct-to-consumer (D2C) brand in the luxury fashion segment, founded in 2009 and based in Mumbai. It operates under Psl Retail Private Limited and focuses on curating designer apparel, jewellery, and accessories.

The platform hosts products from over 500 Indian designers, positioning itself as a hub for luxury fashion in the country.

Financial performance

According to Inc42, Pernia's Pop-Up Shop reported revenue exceeding ₹498.7 crore in FY24. The company is bootstrapped, meaning it has grown without external funding.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Pernia's Pop-Up Shop demonstrates that a luxury fashion brand can scale significantly without venture funding. For founders and operators in the D2C space, especially in fashion and curation, this model highlights an alternative to equity dilution. Its revenue figure also signals the potential size of India’s luxury designer market, which may interest investors and competitors alike.

Sources

inc42.com
Pernia's Pop-Up Shop - An Ecommerce Bootstrapped Company Based Out Of Mumbai

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