Jaguar launches new electric car after 'woke' ridicule

Two years ago, JLR relaunched Jaguar into a blizzard of controversy. Its bizarre teaser ad was described as "woke" and its "Barbie pink" concept car was ridiculed.

Now, the first of its new models has appeared in public for the first time. The all-electric Type 01, unveiled in New York, represents a radical new direction for the classic brand.

The car itself is an imposing four-door "Grand Tourer", with a long bonnet that deliberately harks back to Jaguar's emblematic 1960s…