HRDYAM offers AI-powered spiritual travel, astrology and wellness services

What HRDYAM does

HRDYAM is an India-based platform that uses artificial intelligence to curate and deliver spiritual experiences, according to YourStory. The company operates in five core areas: spiritual and pilgrimage travel, Vedic astrology, yoga and wellness retreats, puja and ritual services, and spiritual products.

The platform offers curated yatras, temple tours, VIP darshan, and cultural experiences under its travel vertical. It also provides access to verified astrologers for Kundli analysis, horoscope readings, numerology, Vastu, and personalized guidance.

For wellness, HRDYAM organizes yoga, meditation, Ayurveda, and mindfulness retreats. It facilitates authentic temple rituals, online and offline pujas, homams, and yajnas. Additionally, the platform sells certified spiritual products like Rudraksha, gemstones, yantras, malas, crystals, idols, and pooja essentials.

How it uses AI

HRDYAM leverages AI to offer personalized recommendations, verified partners, and seamless bookings, as stated by YourStory. The technology aims to make spiritual experiences more accessible, transparent, and tailored to individual seekers.

Target users and business model

The platform serves two primary segments: individuals and businesses. For individuals, it targets those seeking spiritual growth, wellness, and cultural experiences, particularly in India’s Tier 1, 2, and 3 cities, as well as the Asia-Pacific region. Users span ages 18 to 60, with a focus on upper-middle and high-income groups.

For businesses, HRDYAM works with organizations, hospitality brands, and corporates looking to offer wellness, travel, or spiritual experiences to employees or customers. Its B2B2C model supports startups, medium enterprises, and large companies in sectors like healthtech, travel, hospitality, and tourism.

The company generates revenue through commissions on transactions, e-commerce sales of spiritual products, and B2B partnerships.

Company details

HRDYAM is incorporated as Zoastro Tech Private Limited and is headquartered in Rishikesh, Uttarakhand. It was founded in 2025 and has between 11 to 20 employees. The founder is Aditya Shukla.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

HRDYAM reflects a growing trend of digital platforms blending tradition with technology to address niche markets like spiritual tourism and wellness. For founders, it signals opportunities in AI-driven personalization for experiential sectors, particularly in India where demand for spiritual and cultural services is rising. The platform’s dual B2C and B2B model could also inspire startups exploring hybrid revenue streams. However, its success hinges on balancing tech integration with the authenticity sought by spiritual seekers—a challenge for any venture in this space.