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Data Centers Have a New PR Plan: Your Kid’s Field Trip

Amid a wave of backlash, some industry-friendly groups are employing creative and time-tested strategies to woo the youth.

Tarun Mottlia

Via WIRED

·Excerpt
Data Centers Have a New PR Plan: Your Kid’s Field Trip
Image: WIRED

The nonprofit 7x24 Exchange International wants to promote data centers, which they believe are "mission critical” infrastructure. As part of this work, the group recommends a children’s story, “What is a Data Center?,” which follows a honey badger named Honey who gets a guided tour of a data center from a worker named Oliver. Oliver explains that the job of data center employees is to make sure that the “functions supported by the data center” are available to anybody, “no…

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