Currys expands Black Friday sale with discounts on Dyson, Samsung, Acer and more

New deals and categories

Currys has expanded its Black Friday sale with dozens of new offers across multiple product categories. Discounts now include appliances from Bosch, LG and Miele, fitness equipment, gaming monitors, headphones from JBL and Samsung, kitchen products from Ninja and Sage, and TVs from LG and Samsung, according to TechRadar.

The sale also features Christmas lights and decorations at up to 40% off, as well as toys from Lego and Hot Wheels starting at £4.99.

Standout product discounts

The Acer Swift Ai 14 laptop is now priced at £499, reduced from £699. This is the first price cut on the model, which features an Intel Core 5 CPU, 512GB of storage and up to 21 hours of battery life. TechRadar awarded it a 4.5-star rating in its review.

Other notable deals include the Shark Stratos Cordless Vacuum, now £199 (down from £419.99), the JBL Go 5 speaker at £34 (reduced from £39.99), and the LG C5 65-inch OLED TV, now £500 off at a record-low price. TechRadar named the LG C5 "TV of the year".

Price guarantee introduced

Currys has introduced a price guarantee for purchases made between now and November 24. If the price of a purchased item drops before December 1, the retailer will refund the difference. Customers must register their purchase details to qualify for the refund.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

For founders and operators, Currys’ expanded Black Friday sale is a signal of how major retailers are using deep discounts and price guarantees to capture early holiday spending. The discounts on premium brands—particularly Dyson, LG OLED and Acer—may indicate inventory clearance or a strategic push to dominate share of wallet in a competitive season.

The price guarantee is a notable shift: it reduces buyer’s remorse and could set a new standard for holiday promotions. Founders should watch whether competitors like Amazon, Best Buy or local players adopt similar guarantees, as this could change how consumers time their purchases and how brands plan their promotional calendars.

The breadth of categories—from laptops to kitchen appliances to toys—also highlights the importance of cross-category exposure for D2C brands. Startups selling through retail partnerships may find opportunities to align their own promotions with these larger campaigns, while those selling directly should consider how to differentiate their offerings when major retailers are slashing prices on established brands.

Key takeaways

• Founders in consumer electronics, appliances and D2C hardware should monitor pricing trends during global discount events like Black Friday, as major retailers set benchmarks that influence consumer expectations and margin strategies.
• The price guarantee from Currys may pressure other retailers to offer similar protections, changing the dynamics of promotional pricing for the holiday season.
• Deep discounts on premium brands like Dyson, LG OLED and Acer suggest an inventory push that could signal supply chain or demand shifts for these products.

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