Big Tech This Week launches live African tech show funded by sponsors

What the show offers

Tech This Week is a weekly live show combining technology news with interviews featuring founders, operators, and industry figures. The format includes paid segments, such as product reviews, alongside editorial content. The show is free to watch and funded by sponsorships, advertising, and paid features.

Funding and audience

The show launches with four sponsors, providing enough runway for a year of weekly broadcasts. Ogwuche did not disclose the total investment or sponsor names. Big Tech This Week’s earlier Twitter Spaces series attracted over 100,000 cumulative listeners across markets like Nigeria, Ghana, Kenya, South Africa, and Ethiopia, as well as diaspora audiences in Britain, the U.S., and Canada.

Expansion plans

Ogwuche aims to cover stories beyond Nigeria, spanning sectors like gaming, entertainment, and sport. The show will feature both established industry figures and newer founders, engineers, and product managers. Distribution spans YouTube, Instagram, LinkedIn, Spotify, and Apple Podcasts.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

Live shows like Tech This Week reflect a shift in how African tech stories are told—directly by regional operators rather than filtered through international outlets. For African founders, this creates an opportunity to shape narratives, showcase products, and engage with investors without intermediaries. The sponsorship model also demonstrates a potential revenue stream for media startups in markets where venture funding is scarce. However, the challenge will be sustaining sponsor interest beyond the initial runway, especially if audience growth stalls.

Key takeaways

• African founders and operators gain a new platform for visibility and direct engagement with a pan-African audience, reducing reliance on international media outlets.
• Sponsorship-funded models like this signal viability for regional media startups, particularly in markets where traditional advertising revenue is limited.
• The show’s distribution across global platforms (YouTube, Spotify, LinkedIn) offers diaspora and international investors a way to track African tech trends in real time.

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