TurboTax Launches Discounts and Free Filing Options for 2026 Tax Season

TurboTax has unveiled a series of discounts and promotions for the 2026 tax season, including reductions for federal filings and referral incentives. The platform is also expanding free filing options for eligible users, such as military members and those with simple tax returns.

Discounts and Referral Incentives for 2026

According to WIRED, TurboTax has introduced a range of discounts and promotions for the 2026 tax season. These include a 10% discount on Federal online tax filings for existing customers and a 20% discount on federal tax products for new customers who use a referral link.

Referral Rewards and Business Offers

TurboTax is also running a referral program where users can earn up to $500 in gift cards for inviting friends to use the service. Friends who sign up through a referral link receive 20% off their federal tax return preparation and filing.

For small business owners, TurboTax is offering 20% off one 2025 personal federal tax return if they file their business tax returns using the platform.

Free and Paid Service Options

TurboTax provides several tiers of service, including TurboTax Free Edition, which allows eligible users—about 37% of taxpayers—to file federal and state taxes at no cost. Military members can also file both federal and state returns for free.

For users with more complex needs, TurboTax offers Expert Full Service, where a tax professional handles the filing, and Expert Assist (Live), which provides on-demand support. Discounts on these services are available, with prices starting at $36 and temporarily capped at $150.

The platform also includes tools like a Tax Refund Calculator and Tax Bracket Calculator to help users estimate their obligations or refunds. TurboTax guarantees 100% accurate calculations for all filings.

What this means

LazyFounders analysis — our interpretation, not reported fact.

For founders and small business operators, TurboTax’s discounts and referral incentives present a cost-effective way to manage tax filings—especially as prices tend to rise closer to the deadline. The free filing options for eligible users, including military members, also reduce barriers for those with simpler tax situations.

However, the emphasis on early filing discounts suggests a strategic push to drive adoption before demand peaks. For startups and solopreneurs, leveraging these offers could free up resources, but it’s worth comparing TurboTax’s features against alternatives like Cash App Taxes or FreeTaxUSA, which may offer better value for specific use cases. The referral program could also be a low-effort way to generate savings or side income for those already using the platform.

Key takeaways

• TurboTax is offering 10% off Federal online tax filings for the 2026 tax season.
• New customers can access 20% off federal tax products using referral links.
• TurboTax Free Edition is available for simple tax returns, covering around 37% of taxpayers.
• Military members can file federal and state returns for free.
• Users can earn up to $500 in gift cards by referring friends to TurboTax.
• Prices increase as the tax season deadline approaches, incentivizing early filing.

FAQ

Who qualifies for TurboTax’s free filing options?

TurboTax Free Edition is available to users with simple tax returns, covering about 37% of taxpayers. Additionally, military members can file both federal and state returns for free.

How can new customers get 20% off TurboTax?

New customers can receive 20% off federal tax products by using a referral link from an existing TurboTax user.

What is the benefit of filing early with TurboTax?

TurboTax increases its prices as the tax season deadline approaches. Filing early ensures access to discounts and avoids last-minute price hikes.