Chewy Launches New Promotions for Pet Owners: How to Save on Essentials

Chewy is rolling out a series of promotional offers for new and returning customers, including discounts on prescriptions, autoship subscriptions, and free shipping. The deals aim to attract first-time buyers while rewarding loyal shoppers with exclusive savings on pet essentials.

Promotions for New and Returning Customers

According to WIRED, Chewy is targeting both new and returning customers with a range of promotional offers. First-time users can receive a $20 eGift card when placing an order over $49 using the promo code WELCOME. New customers are also eligible for a $25 eGift card on orders exceeding $49.

Returning customers have access to their own set of deals. WIRED reports that a promo code, GIFT20OFF, provides $20 off orders of $49 or more. Additionally, returning customers can receive a $30 e-gift card when spending $100 or more.

Discounts on Prescriptions and Autoship Programs

Chewy is offering 20% off prescription medications, including Simparica Trio, NexGard Plus, and Heartgard, for new customers using the code RX20 at checkout. For recurring purchases, autoship subscriptions provide significant savings, with 35% off the first order and up to 50% off select pet food brands.

According to WIRED, autoship orders for pharmacy items, such as prescription medications, come with additional discounts. Customers can combine autoship discounts with other deals listed on Chewy’s “Today’s Deals” page for further savings. Notably, the first prescription autoship order for flea, tick, and heartworm medications qualifies for 50% off.

Membership Perks and Free Shipping

Chewy’s membership program, Chewy+, is priced at $79 per year after a 30-day trial. Members receive free, fast shipping with no minimum order requirements, 5% back in rewards on purchases, and exclusive offers such as double rewards and free items, as reported by WIRED.

For non-members, new customers can take advantage of free 1-3-day delivery on orders over $35. Autoship orders also contribute to faster, cost-free shipping, further incentivizing subscription-based purchases.

Additional Deals on Pet Essentials

Beyond medications and food, Chewy is offering discounts on a range of pet essentials. Returning customers can access daily deals like "buy 3, get 1 free" on toys and treats. For example, WIRED highlights that equestrians can save 40% on horse joint health supplements using the promo code EQSUP.

The promotions also extend to pet technology products. Items like the Litter-Robot 4 automatic litter box, LEVOIT Core Pet Care Air Purifier, and INSTACHEW Purrsight 360 Degree Wi-Fi Security Pet Camera are included in ongoing deals.

What this means

LazyFounders analysis — our interpretation, not reported fact.

Chewy’s latest promotional push is a clear signal to founders and operators about the power of tiered incentives in e-commerce. For pet care brands, this strategy isn’t just about driving one-time purchases—it’s about converting casual buyers into loyal subscribers. The combination of discounts, autoship perks, and membership benefits creates multiple touchpoints to engage customers and encourage recurring revenue.

For startups, Chewy’s approach offers a playbook: how to structure discounts without eroding margins. The use of minimum order thresholds ($49 for most deals) ensures higher average order values, while autoship discounts incentivize long-term commitments. The Chewy+ membership, meanwhile, mirrors Amazon Prime’s model, locking in annual revenue while offering exclusive perks.

The risk? Over-discounting can train customers to wait for sales. Founders should note how Chewy balances short-term promotions with long-term value (e.g., free shipping for members) to avoid racing to the bottom on price.

Key takeaways

• Chewy’s promotions target both new and returning customers with tiered discounts and free shipping.
• Prescription medications and autoship orders qualify for the deepest discounts (up to 50%).
• Chewy+ membership offers free shipping, 5% rewards, and exclusive deals for $79/year.
• Promo codes like WELCOME and GIFT20OFF require minimum spend thresholds to unlock savings.
• The strategy emphasizes converting buyers into subscribers through autoship and membership perks.

FAQ

How can new customers save on Chewy’s prescription medications?

New customers can save 20% on prescription medications like Simparica Trio, NexGard Plus, and Heartgard by using the promo code RX20 at checkout.

What are the benefits of Chewy’s autoship program?

Chewy’s autoship program offers 35% off the first order and up to 50% off select pet food and medications. Customers can also combine autoship discounts with other promotions for additional savings.

How much does Chewy+ membership cost, and what does it include?

Chewy+ membership costs $79 per year after a 30-day trial. It includes free, fast shipping, 5% back in rewards on purchases, exclusive discounts, and other perks like double rewards and free items.

Are there minimum order requirements for Chewy’s promotions?

Yes, most promotions require a minimum spend. For example, the WELCOME code requires a $49 order to receive a $20 eGift card, while the GIFT20OFF code requires a $49 order for $20 off.

Can returning customers stack discounts on Chewy?

Returning customers can use promo codes like GIFT20OFF for $20 off orders over $49. Autoship discounts can also be combined with other deals listed on Chewy’s “Today’s Deals” page.

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