KEY HIGHLIGHTS

• Rescript has recycled over 500 tonnes of waste paper.
• The company saved more than 9,200 trees.
• Rescript conserved over 18.4 million litres of water.
• The business appeared on Shark Tank India Season 4.

Introduction

In 2026, the narrative of startups focusing on sustainability has taken a unique turn with Rescript, a company founded by childhood friends Naren Raj and Ashutosh Ananth. The duo aimed to address the massive waste of used paper generated daily across schools and offices in India.

The Founders

Naren Raj and Ashutosh Ananth have known each other since childhood and shared a mutual interest in sustainability. After completing their BBA from Christ University in 2016, Naren worked briefly at Ernst & Young before leaving to pursue his passion for sustainable entrepreneurship.

The Initial Concept

In 2019, the pair initially focused on plantable stationery—notebooks and pens embedded with seeds that could be planted after use. Although promising, the novelty of plantable products led to infrequent reorders, highlighting the need for a more sustainable, recurring product.

The Pivot During COVID-19

The COVID-19 pandemic provided a pivotal moment for the duo. With offices shutting down, hospitals urgently needed continuous supplies of paper. This gap led them to pivot towards everyday recycled paper products, launching Rescript in 2021.

The Technical Challenge

Recycled paper traditionally had a reputation for being rough and inconsistent. Rescript developed a proprietary process to balance paper pulp and water ratios, producing smooth and durable sheets suitable for modern printers. The process avoids bleaching agents, maintaining a natural off-white shade.

The Impact

Rescript's impact is substantial: recycling over 500 tonnes of waste paper, saving more than 9,200 trees, conserving over 18.4 million litres of water, and preventing more than 4.31 lakh kilograms of carbon emissions. The business has grown into a multi-crore enterprise, selling products nationwide.

National Visibility

Rescript's success was validated when it appeared on Shark Tank India Season 4 in 2026, seeking Rs 1 crore for 3.33% equity at a Rs 30 crore valuation. This appearance significantly boosted the brand's visibility beyond its original Bengaluru customer base.

Why This Story Matters

Rescript's founders didn't chase a trendy pivot but built a sustainable business on the insight that genuinely sustainable products must meet recurring needs. Transforming discarded office paper into daily-use notebooks is a quieter innovation that tends to last, focusing on solving a recurring problem rather than a one-time sale.

FAQ Section

**Q: What is Rescript's main product? A: Rescript's main product is recycled notebooks made from waste paper.

**Q: How does Rescript's process differ from traditional recycled paper? A: Rescript uses a proprietary process to balance paper pulp and water ratios, producing smooth and durable sheets without bleaching agents.

**Q: How has Rescript impacted the environment? A: Rescript has recycled over 500 tonnes of waste paper, saved more than 9,200 trees, conserved over 18.4 million litres of water, and prevented more than 4.31 lakh kilograms of carbon emissions.

Conclusion

Rescript's journey from a small operation to a multi-crore business exemplifies the power of sustainable innovation. By focusing on a recurring need, the founders have created a lasting impact on the environment and the market.

Call-to-Action

Discover more about Rescript and their sustainable solutions by visiting blogy.in.