KEY HIGHLIGHTS

• GCCs in India expected to create half a million non-tech jobs by 2028
• Sales operations, finance, and business operations to drive non-tech GCC demand
• AI-enabled decision-making reshaping GCC roles
• Bengaluru, Delhi, Mumbai, Hyderabad, and Pune leading in non-tech GCC demand
• Pharma & Healthcare, BFSI, and Technology sectors leading in non-tech role demand

Introduction

In 2026, the global capability centres (GCCs) in India are poised for a significant hiring surge, particularly in non-tech roles. According to a report by Quess Corp, titled 'India’s GCC Non-Tech Talent Landscape,' digitally enabled business functions are emerging as a crucial growth engine alongside technology.

Key Findings

The report underscores that sales operations, finance, and business operations will account for over 60% of non-tech GCC demand. The nature of these roles is evolving, with business functions increasingly requiring digital platforms, analytics, automation, and AI-enabled ways of working.

Demand Drivers

Mid-level talent remains at the centre of demand, with professionals holding 7–12 years of experience accounting for nearly 60% of non-tech GCC demand in 2025. This segment is projected to grow at a CAGR of 21% to an estimated 2.5 lakh by 2026, reflecting GCCs' growing need for professionals capable of process ownership, stakeholder management, and transformation delivery.

Regional Insights

Bengaluru continues to anchor the ecosystem with nearly 25% of total non-tech demand in the first half of 2026, followed by Delhi (12%), Mumbai (10%), Hyderabad (9%), and Pune (7%). Emerging locations and Tier-II cities now account for nearly 35% of the non-tech GCC demand.

Industry Focus

Pharma & Healthcare is leading the demand for non-tech roles in GCC, followed by BFSI and Technology sectors. The strong demand is driven by governance, analytics, compliance, and transformation-led capabilities.

Future Outlook

The growth for non-tech GCCs from 2026–2028 will be defined by capability-led hiring rather than volume, with business operations & transformation remaining the primary driver, alongside continued momentum in finance, sales & marketing, supply chain & procurement, HR, and Research & Analytics. This next phase will centre on technology-enabled enterprise work, as organizations combine domain expertise, digital fluency, and decision ownership, marking a shift from routine execution to ownership-heavy roles across business functions.

Conclusion

By 2028, the GCCs that lead won't be the ones with the largest headcount but the ones that have fused domain expertise with AI-enabled decision-making across every function. This transformative shift will redefine the GCC landscape, emphasizing capability-led hiring and digital fluency.

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