KEY HIGHLIGHTS

• EzyHelpers connects trained and reliable domestic helpers with families in need.
• The company has over 11,000 registered helpers and serves more than 1,000 families.
• EzyHelpers employs 25 staff, with 75% being women.
• The company plans to launch an app and expand its caregiving services in 2026.

Priyanka's Journey

Growing up in Bareilly, Uttar Pradesh, Priyanka Rastogi had always dreamed of flying planes. After an accident, she shifted her focus to the travel industry, eventually joining Indian Airlines. When Goibibo acquired the company, she became the contracting head for Northeast and East India.

In 2014, Priyanka's mother-in-law suffered a stroke, prompting her to move from Gurugram to Bengaluru. Struggling to find reliable domestic help, she trained as a home-care helper and began training others. With her friend Arun Mahendran, she founded EzyHelpers in 2020.

The Birth of EzyHelpers

What started as a personal quest for reliable help turned into a business aimed at solving the same problem for other families. Initially training two helpers, EzyHelpers soon hired its own staff, starting with Selvi, who was recruited by Priyanka herself.

During the pandemic, EzyHelpers shifted to offering live-in help, convincing families to convert from part-time to full-time roles. Today, the company boasts 11,000 registered helpers, with over 2,000 trained and placed in Bengaluru.

Services Offered

EzyHelpers offers a wide range of services, including:

Service	Description
Housekeeping	Sweeping, mopping, dishwashing, dusting, cleaning bathrooms
Cooking	Meal preparation for families
Baby Care	Care for toddlers and kids
Caregiving	Patient care, child care, special-needs care
Permanent Drivers	Reliable drivers for families
Carpentry	Home repairs and maintenance
Gardening	Lawn and garden maintenance
Dry-cleaning	Pickup and delivery services

How It Works

Customer acquisition primarily happens through Instagram, Facebook, Google Search, and word-of-mouth referrals. Priyanka’s first customers came from her housing society.

When a customer calls in, our sales team, 75% of whom are women, takes down the requirement. We then search for a helper already registered with us, and our field officers also help source candidates. We build each helper a proper profile, like a resume, including a passport-size photograph, so the customer can review it.

If they are interested, we set up a call over Google Meet, and once both sides are happy, we arrange a trial. When the trial goes well, we send an agreement to the customer. The help is not charged a single rupee, while the customer pays a fee to EzyHelpers.

Challenges and Future Plans

EzyHelpers is currently bootstrapped and is looking to raise its first round of funding. It recently crossed Rs 1 crore in revenue and remains profitable.

The challenges of running EzyHelpers go beyond competition and the everyday demands of running a business. For Priyanka, it’s also about managing people and the expectations that come with being a woman, a mother, a wife, a daughter-in-law, and an entrepreneur.

With a largely women-dominated team, Priyanka often finds herself dealing with employees’ family pressures, financial worries, health concerns, and personal situations. She says, “Sometimes I am not just the founder or the person taking business decisions. I suddenly become the listener, mediator, counsellor and problem-solver as well.”

EzyHelpers is all set to launch its app next month. It’s looking to expand its caregiving vertical and invest further in technology, hiring more staff, and opening additional hostel facilities to house a growing workforce of live-in helpers.

FAQs

**Q: How does EzyHelpers ensure the reliability of its domestic helpers? A: EzyHelpers follows a strict verification process that includes Aadhaar card verification, a physical home visit, and e-KYC and police verification handled through a third-party vendor at an extra cost.

**Q: What services does EzyHelpers offer? A: EzyHelpers offers a wide range of services including housekeeping, cooking, baby care, caregiving, permanent drivers, carpentry, gardening, and dry-cleaning pickup and delivery.

**Q: How does EzyHelpers plan to grow in the future? A: EzyHelpers plans to launch its app next month, expand its caregiving services, invest in technology, hire more staff, and open additional hostel facilities to house live-in helpers.