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Sanrio news
Sanrio appears in 1 story we have published in October 2026, mostly in our Business coverage. It is most often reported alongside Vivant.
Latest development
Sanrio ends Vivant merchandise partnership after China backlash
Sanrio, the company behind Hello Kitty, has terminated its merchandise partnership with the Japanese TV show Vivant after facing significant backlash in China. The controversy stems from Vivant's portrayal of Chinese agents, which Chinese state media and social media users criticised as harmful and inconsistent with Sanrio’s brand values.
31 October 2026
