Instacart news
Instacart appears in 5 stories we have published between September 2026 and October 2026, mostly in our Policy and Technology coverage. It is most often reported alongside Walmart, Target and Abbott.
Latest development
FTC demands documents from nine companies on surveillance pricing practices
The U.S. Federal Trade Commission (FTC) has required nine major companies—including Walmart, Uber, Delta, and Instacart—to provide documents about their use of surveillance pricing, a practice where individualized prices are set based on consumer data. The 45-day deadline aims to uncover how these practices affect both consumers and workers, particularly in the gig economy.
31 October 2026
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FTC demands documents from nine companies on surveillance pricing practices
The U.S. Federal Trade Commission has ordered nine companies, including Walmart, Uber, and Delta, to disclose details on surveillance pricing and its impact…

Morrisons ends AI smart trolley trial as Instacart exits Caper Carts
Morrisons has halted its trial of AI-powered Caper Carts after partner Instacart winds down the technology.

Google launches Fitbit Edge, Gemini 4 Carbon, and developer tools for Android and XR
Google introduces Fitbit Edge, Gemini 4 Carbon AI model, Android Studio AI agents, and XREAL AURA smart glasses.

US consumers push back against AI-assisted pricing tools
US consumers are growing skeptical of AI-assisted pricing tools used by retailers, citing concerns over transparency and fairness.

McDonald’s AI pricing sparks franchisee backlash and legal concerns
McDonald’s use of AI-driven dynamic pricing in the U.S. and global markets faces franchisee resistance and antitrust concerns. What founders can learn.
