Comet news
Comet appears in 4 stories we have published between September 2026 and October 2026, mostly in our Business and Technology coverage. It is most often reported alongside Inc42, AEMP (Inclusive Accessible TechEd) and Almost Gods.
Latest development
Indian D2C brands bet on experiential retail to stand out
Direct-to-consumer (D2C) brands in India are increasingly adopting experiential retail to transform physical stores into immersive brand experiences. While this approach helps differentiate brands and engage customers, it also comes with higher costs, execution challenges, and the need to balance creativity with functionality.
27 October 2026

Indian D2C brands bet on experiential retail to stand out
Indian D2C brands like Comet, Gully Labs, and Broadway are investing in experiential retail to create immersive brand experiences, despite high costs…

Upstox launches US stock investing after IFSCA approval
Upstox enables Indian investors to access 8,000+ US-listed stocks and 2,000+ ETFs via GIFT City, using fractional investing and RBI’s LRS framework.

Comet: Ecommerce startup shifts from sneakers to D2C fashion
Comet, founded in 2023, shifted from a sneaker brand to a D2C fashion leader. Inc42 offers structured data on its funding, financials, and market activity.

D2CX by Inc42: Elevate Your Direct-to-Consumer Game
Discover D2CX by Inc42, a 12-week program in 2026 to 10X your D2C brand. Learn from India's top D2C founders and experts.
