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Zendesk and Sierra say AI agents should be paid per result, not per seat

Zendesk's Tom Eggemeier and Sierra's Clay Bavor told HumanX that per-seat pricing is ending. They split on which software companies survive the shift.

Tarun Mottlia

Via TNW | Artificial-intelligence

·Excerpt
Zendesk and Sierra say AI agents should be paid per result, not per seat
Image: Zendesk CEO Tom Eggemeier at HumanX in Amsterdam, 23 September 2026. Cre

Zendesk CEO Tom Eggemeier and Sierra co-founder Clay Bavor said on Wednesday that per-seat pricing for software is on its way out. They spoke at HumanX in Amsterdam. In separate sessions, both said customers should pay for AI agents only when the agents get a job done.

“Unequivocally: seats are dead,” Eggemeier said.

Both sell AI agents for customer service. They spoke as software stocks recover from what investors called the SaaSpocalypse. Things looked “pretty dark early in the year,”…

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