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Xbox Launches New Division to Turn Its Games Into Movies, TV Shows, and Toys
The new XP division will be led by the former CEO of Mojang, who also served as an executive producer on A Minecraft Movie.
Via Gizmodo
·Excerpt
Following the massive success of A Minecraft Movie, Xbox appears to be doubling down on its Hollywood ambitions.
The video game giant announced Thursday that it is launching a new division called XP, a play on the gaming term “experience points,” that brings its various entertainment businesses outside of gaming under one roof.
Xbox Chief Strategy Officer Matthew Ball said in a blog post that the new division is part of the company’s goal to become the number one entertainment…
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