WillJini raises first round at $3.5M valuation, without pitching a single VC
Less than 1% of Indians have a will. For the other 99%, the transfer of property, bank accounts, investments, and businesses can leave families with confusion and legal hassles.
Via YourStory
WillJini has spent 12 years trying to change that, and has now closed its first external funding round without pitching a single venture capital fund.
The estate-planning startup grew from Rs 3 lakh to Rs 50 lakh in monthly revenue over three years, using money from its clients to build the business. When it finally raised capital, the investors were people who already knew WillJini: SPJIMR MBA batchmates, close friends and some of its own channel partners.
The latter are…
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