TNW | Business
Why are premium domains so expensive?
A normal .com costs about $11 a year to register. The best names can sell for millions. Here is why.
By TNW | Business
Excerpt shared by Lazyfounder
·Excerpt
Premium domains are expensive because each name exists only once, and short, memorable ones are long gone. Registries and owners price them on demand. They help brands get remembered, but they do not boost Google rankings, and some renew at premium prices.
Registering a normal .com address is cheap. Since 1 November, registrars pay Verisign, which runs .com, $10.97 a…
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