What the end of tokenmaxxing means for AI ROI

From businesses exhausting yearly AI budgets in just months to some imposing limits on staff AI use, it’s clear heavy token consumption or ‘tokenmaxxing’, is reaching its limits.

Instead of incentivizing and measuring business output, many are measuring consumption and usage.

While cutting AI usage seems like the natural solution, this doesn’t always work in practice. In fact, this can result in genuinely useful projects being pulled.

Without a reliable way to measure AI ROI, companies cut against the only…