What are Dopamine Sites? The order is fake, the craving is real- Indian founders bet on ‘digital consumption’

The internet has found a way to turn shopping into an experience that does not require a purchase.These are “dopamine sites”—websites that recreate the rituals of consumption, from browsing and adding to cart to checkout and delivery, without actually charging users or delivering anything. The concept, which gained traction in South Korea, has since spread to food, shopping and travel.One such platform is FoodNeverComes, built by 26-year-old software developers Purvansh Parmar and Anshul Sharma from Udaipur, Rajasthan.The founders say the…