Walmart Denies Plans for Surveillance Pricing Despite Holding Patents for Surveillance Pricing

When is a patent just an idea and when is it a plan for the future? That question has been raised in recent weeks as the leading expert on surveillance pricing promoted her new book. Walmart is evidently upset about the national conversation, and this week the company denied that its patents for technologies to maximize sales would be used for surveillance pricing.

Lindsay Owens, the author of Gouged: The End of a Fair Price—and What That Means for Your…