Vectorial raises $3M to help companies launch successful products
Vectorial has built a human behavior simulation platform. It lets product, design and marketing teams test digital experiences against thousands of modeled users in minutes.
Via TNW | Contributed
AI is making building and launching products exponentially faster, but current user research is still painfully slow, expensive and biased. Even with AI-moderated interviews, getting user feedback from 50-100 participants still takes days. That is slow when you’re iterating on your product’s development and launch in hours.
So companies skip user research at many important steps, which leads to AI slop.
Vectorial believes the next frontier in user research is every company having a living model of its target customers…
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