Indian startup UrjanovaC develops modular CCUS tech for industrial emissions

What UrjanovaC does

UrjanovaC is a Mumbai-based clean-tech startup developing technologies for Carbon Capture, Utilization, and Storage (CCUS). According to YourStory, the company focuses on capturing carbon dioxide (CO₂) from industrial emissions and converting it into valuable products, such as carbonate materials. Its patented catalytic process is designed to operate under mild conditions, aiming to provide an energy-efficient and cost-effective alternative to traditional carbon capture methods.

Technology and target industries

The company’s technology uses an aqueous catalytic process to capture CO₂ and is modular, allowing it to be integrated into existing industrial facilities without major infrastructure changes. This makes it particularly suitable for high-emission, hard-to-abate industries such as oil and gas, refineries, power generation, steel, and cement.

By converting captured CO₂ into saleable products, UrjanovaC aims to create a revenue stream for industries while reducing their greenhouse gas emissions. This approach supports the transition toward net-zero operations and a circular carbon economy.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

UrjanovaC’s work in carbon capture, utilization, and storage (CCUS) highlights a growing opportunity for startups in industrial decarbonization. For founders and operators, this matters in two key ways:

1. Scalable Solutions for Hard-to-Abate Sectors: Industries like steel, cement, and power generation face significant challenges in reducing emissions due to high costs and technical constraints. UrjanovaC’s modular, retrofittable technology demonstrates that startups can address these challenges without requiring industries to overhaul their existing infrastructure. This could inspire more innovation in niche but critical areas of emissions reduction.

2. Commercializing Emissions Reduction: The company’s focus on converting CO₂ into saleable products—such as carbonate materials—shows a path to making decarbonization economically viable. For founders, this underscores the importance of designing technologies that not only reduce emissions but also create new revenue streams for customers. It also signals to investors that climate tech can offer tangible commercial returns, not just environmental impact.

Key takeaways

• UrjanovaC’s technology targets high-emission industries like steel, cement, and power, offering a modular solution for existing facilities.
• The company’s process converts CO₂ into commercial products, creating a potential revenue stream alongside emissions reduction.
• Its partnership with Bharat Petroleum Corporation Limited suggests growing industrial interest in scalable CCUS solutions.
• Founders in climate tech may find opportunities in designing technologies that combine emissions reduction with commercial viability.