UiPath’s Michael Atalla on AI slop, junior jobs and a Shaolin monk’s advice
Michael Atalla told the TNW Podcast that agents will not replace humans. He also explains why so many enterprise AI pilots never reach production, and what to pick instead.
Via TNW | Podcasts
UiPath’s marketing team has stopped paying outside firms to pull together its advertising data. The head of its paid media team built an AI agent on UiPath’s own platform instead, chief marketing officer Michael Atalla told TNW. It collects the data, analyses it and makes some low-cost changes to how the ads run, around the clock.
Atalla joined UiPath, the automation company founded in Romania, as chief marketing officer in August 2025. For the four years before that, he led…
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