TVS Automobile Solutions raises Rs 425 crore from UAE investor to expand myTVS into MENA

TVS Automobile Solutions has secured Rs 425 crore in a Series D funding round led by UAE-based CE-Invests. The funds will drive the expansion of its myTVS platform into the Middle East and North Africa (MENA) markets, with a focus on scaling technology and AI investments to support growth.

Funding and expansion plans

TVS Automobile Solutions, the parent company of the omnichannel automotive aftermarket brand myTVS, has raised Rs 425 crore in a Series D funding round. According to YourStory, the round was led by CE-Invests, the investment arm of UAE-based Crescent Enterprises.

The funds will be used to support myTVS’ expansion into international markets, with an initial focus on the Middle East and North Africa (MENA) region. The company operates an integrated platform that combines digital capabilities with a physical service network, catering to OEMs and electric vehicle (EV) manufacturers.

This is not the first major funding round for myTVS. The company has previously raised approximately Rs 690 crore, including Rs 203 crore from Lingotto (Exor) in 2022 and Rs 487 crore from Castrol in 2023.

Growth strategy and market potential

TVS Automobile Solutions has reportedly achieved EBITDA breakeven in FY26 and expects its business to grow by 25–35% in the near term. The company is accelerating investments in artificial intelligence (AI) and technology to strengthen its platform’s scalability and prepare for its next phase of expansion.

Badr Jafar, CEO of Crescent Enterprises, said this investment demonstrates the capability of myTVS’ technology-led platform to deliver a similar experience in other markets. He added that the funding will enable the company to scale operations in India and the MENA region while maintaining profitable growth.

Jafar also noted that connecting India’s scale, talent, and innovation with the UAE’s capital, infrastructure, and regional reach creates a reciprocal growth model. He said this approach aligns with Crescent Enterprises’ investment and partnership strategy, which aims to generate value beyond individual markets.

Background

TVS Automobile Solutions is part of the TVS Mobility Group, a conglomerate with interests in automotive services, logistics, and mobility solutions. The myTVS brand operates as an omnichannel platform, serving the automotive aftermarket sector in India and now eyeing expansion into MENA markets.

What this means

Lazyfounder analysis — our interpretation, not reported fact.

This funding round underscores the growing interest in scalable, technology-driven platforms in the automotive aftermarket sector. For founders, myTVS’ expansion into MENA highlights the potential of leveraging proven business models in new geographies—especially where capital, infrastructure, and regional demand align. The focus on AI and digital integration also signals a broader industry trend: investors are prioritizing companies that can combine physical service networks with scalable tech solutions. For operators, this deal reinforces the importance of demonstrating breakeven profitability and clear growth trajectories to attract large-ticket funding. It also shows how cross-border partnerships (India-UAE in this case) can unlock mutual growth opportunities, particularly in sectors like mobility and fleet management.

Key takeaways

• TVS Automobile Solutions raised Rs 425 crore in Series D funding, led by UAE-based CE-Invests.
• Funds will drive myTVS’ expansion into MENA markets, starting with the Middle East and North Africa.
• myTVS has achieved EBITDA breakeven in FY26 and expects 25–35% growth in the near term.
• The company is investing in AI and technology to scale its platform and support international expansion.
• CE-Invests sees potential in adapting myTVS’ technology for mobility and fleet businesses in the MENA region.

FAQ

What will TVS Automobile Solutions use the Rs 425 crore funding for?

The funding will primarily support myTVS’ expansion into the Middle East and North Africa (MENA) markets. It will also be used to scale the company’s technology platform, invest in AI, and strengthen its operational capabilities in India and the MENA region.

Who led the Series D funding round for TVS Automobile Solutions?

The Series D funding round was led by CE-Invests, the investment arm of UAE-based Crescent Enterprises.

How has myTVS performed financially in recent years?

According to reports, myTVS achieved EBITDA breakeven in FY26 and expects its business to grow by 25–35% in the near term.

What markets is myTVS targeting for expansion?

myTVS is initially focusing on expanding into the Middle East and North Africa (MENA) markets, with plans to leverage its technology platform and service network in these regions.

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