Tinned food and bottled water sales jump after 'Be Ready' campaign launch

Sales of essential goods such as bottled water and canned food soared in the 10 days following the launch of the government's "Be Ready" emergency preparedness campaign on 22 October, research indicates.

Hand sanitiser sales were up 83%, sales of bottled water rose 67% and tinned and jarred goods climbed 37%, according to data from retail research firm Worldpanel by…