This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off
A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.
Via WIRED
On September 25, HEYDUDE, a viral shoe brand that was acquired by Crocs in 2022, posted a photo on its Instagram account promoting shoes that appeared to be UF versions of the brand’s popular “Wally” loafer, a lightweight slip-on sneaker with a foam insert.
“@heydude called, @thetachiflorida answered,” the caption read, alongside photos of Theta Chi members clowning around and wearing orange-and-blue sneakers. The brand also posted a video on its TikTok account outside of the Florida fraternity house with…
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