‘There's definitely been a return to less technologically driven products’: Bose president Raza Haider talks releasing $99 wired earbuds with no app or AI, and why they're only here because his daughter thinks they’re cool

(Image credit: Bose)

Bose recently launched $99 / £99 'Noise Cancelling Wired Earbuds'

Also, Bose is 'happy to take credit for making open-ear mass market'

Bose's President of Premium Audio spoke to me about both developments

Last month was huge for Bose's earbuds output, thanks to the release of not one but two successors to the excellent Bose Ultra Open, a delightfully emo collab on the company's flagship cans and a set of wired, inexpensive earbuds that boast ANC, controlled…