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The Zocket Story: Building Brand Brain, the context and orchestration layer for AI-native enterprise marketing

When Zocket was founded in India in 2021, the company began with a focused ambition: make digital marketing significantly easier for businesses.

Tarun Mottlia

Via YourStory

·Excerpt

What followed was a much larger journey.

As Zocket moved deeper into marketing, worked with increasingly complex organizations, and watched artificial intelligence reshape the industry, the problem it set out to solve evolved. What began as an effort to simplify digital advertising became a much bigger question: How should modern enterprises run marketing in the AI era?

Answering that question meant looking beyond individual tools and isolated AI use cases. It meant rethinking how brand knowledge, consumer intelligence, creative, media…

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This story was originally published by YourStory. All rights belong to the original publisher.

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