The RTX 5090 Isn’t ‘Alive’ if It Costs $10,000, No Matter What Nvidia Says

When a graphics card costs 400% more than it did at launch a little less than two years ago, can you actually call that PC component “alive?” Nvidia seems to think so, telling reporters that—despite multiple rumors—the GeForce RTX 5090 is still in production. As if this weren’t already enough of a shell game, you can’t even buy the best-in-class GPU from Nvidia’s own marketplace.

The line that Nvidia hasn’t discontinued its flagship graphics card comes from Nvidia’s VP of…