TechRadar
‘The premium market is dominated by two brands; I believe consumers would be interested in a third’: Oppo’s European CEO has a plan for narrowing the smartphone sales gap with Apple and Samsung — and chatbots like ChatGPT could hold the key
Oppo is under no illusions about its current market share in Europe — but it's not shy about its growth ambitions, either
Via TechRadar
·Excerpt
Elvis Zhou, CEO of Oppo Europe (left) and the Oppo Find X10 Pro Max (right)
(Image credit: Oppo)
Recent data published by Counterpoint Research paints a bleak picture of the smartphone industry as it stands today.
Q3 2026 (that’s the period between July and September) marked the lowest Q3 for smartphone sales in 14 years, with challenger brands like Oppo, Xiaomi, and Vivo all experiencing declines in market share versus the same period in 2025.
Skyrocketing component costs have wreaked…
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