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The Pant Project bags Rs 109 Cr to accelerate retail expansion

The Pant Project, a premium menswear label specialising in trousers and other bottomwear, has raised Rs 109 crore in a Series B funding round led by Mirae Asset Venture Investments.

Tarun Mottlia

Via YourStory

·Excerpt

Existing investor Sorin Investments also participated, alongside family offices and angel investors including Anisha Saraf, B&K Securities, MGA Ventures and B2V Ventures. The company has also secured venture debt from Alteria Capital, with IndigoEdge advising on the equity transaction.

Founded by brothers Dhruv and Udit Toshniwal, The Pant Project began as a digital-first business focused on fit, fabric performance and comfort for Indian men. Its products include Malai Pants and Inklock No Fade Black Jeans, and it sells through its…

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