The NHL Is Releasing Its Own ‘Hot’ Fanfic. Romance Lovers Hate It
The league is releasing romance-style audio stories to promote games. Critics say it’s cheap pandering that doesn’t address toxic masculinity in the sport.
Via WIRED
As part of its new “Hot for Hockey,” campaign, the NHL is rolling out romance novel-inspired short stories starring the league’s players on audiobook platforms. According to the Sports Business Journal, the league contacted popular hockey romance writers to write and narrate the 60 to 90 second stories, and will tap creators on BookTok, the romance-heavy literary subculture on TikTok, to promote the content.
The first batch of short stories, which dropped this week, feature players including the Philadelphia Flyers’…
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