The festive sales playbook: How Amazon and Flipkart are winning India’s mega sales
If you’ve been tracking the annual showdown between Amazon’s Great Indian Festival and Flipkart’s Big Billion Days, it’s easy to get bogged down in the hype. Every year brings promises of bigger discounts and flashier launch events. But looking past the standard headlines this season, the actual narrative on the ground has shifted. The real battle isn't just about who knocks a few extra rupees off a television; it’s about instant fulfillment, structural supply chain pivots, and an aggressive push in Tier II and III cities.
Via YourStory
The Amazon Great Indian Festival started a day earlier on October 8 compared to Flipkart’s Big Billion Days. Flipkart started its sale on October 9, with early access to select members starting a day ahead. Preparing for the big sale days, Flipkart created 2.5 lakh new opportunities to support this year’s Big Billion Days.
The biggest change in strategy this year comes down to delivery speed. Quick commerce has officially crossed over from grocery apps into mainstream ecommerce. Amazon brought…
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