Swiggy's next big bet is on the 90% of Indians yet to try food delivery: Rohit Kapoor
Roughly 90% of Indians have never used food delivery, according to Rohit Kapoor, CEO of Swiggy's Food Marketplace business. For Swiggy, bringing these consumers into the market represents a bigger growth opportunity than getting existing customers to order more frequently.
Via YourStory
Speaking at YourStory's TechSparks 2026 in Bengaluru, Kapoor said affordability would be central to expanding the market, alongside changing consumption habits and demand from younger Indians. "My vote is new consumers," he said when asked whether future growth would come from attracting new customers or increasing order frequency among existing users.
Kapoor argued that India is increasingly equal in terms of digital access but remains unequal in purchasing power. Consumers in smaller towns can access much of the same digital…
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