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Study Finds Many New Cars Share Your Data With Third-Party Companies

According to the Northeastern University study, 19 of 21 vehicles contacted at least one third party, including advertising and tracking domains.

Tarun Mottlia

Via Engadget

·Excerpt
Study Finds Many New Cars Share Your Data With Third-Party Companies
Image: Engadget

The report analyzed traffic from 21 vehicles and 30 automaker apps.

Metamorworks/Getty Images

Pinterest probably doesn't need your car's VIN, but General Motors' apps were sending it there anyway — and to Snap, Yahoo, Meta, Google and the data broker Acxiom. At least, that's according to a recent study from Northeastern University, which tested 21 late-model cars and 30 automaker apps on Consumer Reports' fleet between October 2024 and August 2025.

Nineteen of those cars sent data to at least…

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