Streaming guide JustWatch becomes a streamer itself

JustWatch, a company offering a search engine and guide for streaming movies and TV shows, is now moving directly into the streaming business itself. On Tuesday, the company behind the popular guide that’s used by 50 million people is launching JustWatch TV. The new streaming service will feature content from 30 partners and will offer both free and paid tiers, as well as a movie rental store.

The media and entertainment company behind the streaming guide, the JustWatch Group, initially…