Sauce leads seed round in preventive pain care brand betterhood
betterhood is also building Physio Circle, a nationwide community of physiotherapists focused on awareness around posture, pain prevention, movement and recovery. The
Via Entrackr
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"Preventive pain care brand betterhood has raised Rs 11.5 crore in a seed funding round led by Sauce. Existing investor Kairon Capital also participated in the round. Prior to this, the Bengaluru-based startup had secured Rs 5 crore in the same round led by Kairon Capital, with participation from Yogesh Kabra, Rishubh Satiya, Rohit Chawla, Sifat Khurana and Shayamal Vallabhjee in March this year. The proceeds will be used to deepen its product portfolio, expand distribution across quick commerce and…
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